Tuesday, January 29, 2008

Rick Case opens first smart dealership

Rick Case, one of South Florida’s most recognized automotive and motorcycle groups and smart USA dealer, opened the first smart car dealership in the United States - Rick Case’s Smart Center Weston – January 19. The smart cars arrived early that morning and the first owner received their car that afternoon.

“I am so excited that Smart Center Weston is the first smart dealership to open in the country,” said Rick Case, smart USA dealer. “Smart vehicles have been around in Europe for many years, and it’s a privilege to be the first to introduce these fuel efficient cars to the United States market.”

James McDonnell was the proud owner of the first ever smart car in the United States. smart vehicles are known not only for their high gas mileage but also for their safety. Smart fortwos also allow ample room within the vehicle – during the opening weekend, a 6’5”, 350 pound customer sat comfortably in the car with a passenger. Forty smart fortwos were delivered to Rick Case’s Smart Center Weston, kicking off what is sure to be the new craze in the automotive industry.

More than 500 people visited Smart Center Weston during its opening weekend, including two individuals who flew in from Long Island, NY specifically to test drive the smart fortwo. Of those 500 curious individuals, 125 people took the unique vehicle for a test drive.

Rick Case was given the exclusive rights to open smart dealerships in Broward County, one of only 68 United States dealers to sell the fuel efficient vehicles. The brand news smart dealership to open in the United States, Smart Center Weston, is located on I-75 next to the Cleveland Clinic and just North of the Rick Case Hyundai dealership in Weston at 3500 Weston Road. Three models of the smart fortwo, a two-seater 8.8 ft long vehicle available in either coupe or convertible, will be available. The entry-level pure coupe starts at $11,590 MSRP. The passion coupe starts at $13,590 MSRP and the passion cabrio starts at $ 16,590 MSRP.

Rita and Rick Case were chosen to open the new dealerships because of their friendly customer handling process and unique customer benefits such as rewards, free car washes, discount gas, in dealership Broward County Clerk of the Court office with wedding chapel, South Florida’s largest collision center and express service center servicing all makes and models.

Smart vehicles, which have been manufactured by Mercedes Benz for over 10 years, are known for their high gas mileage (more than 40 miles per gallon), compactness (two smart cars can fit in one traditional parking spot), performance (top speed is 90 miles-per-hour) and safety (reinforced steel safety cage like those on NASCAR race cars). Characterized as a “fun” and economical car, smart vehicles can be found on the streets of 36 countries including England, France, Italy, Spain and Canada. Smart fortwos are affordable as well as a solution to current driving challenges.

The cars are available in six body panel colors including: deep black, silver metallic, red metallic, light yellow, crystal white and blue metallic with a choice of black or silver tridion cell accents. Additionally, the smart fortwo offers five interior color choices including: black leather, design beige, design black, plain grey and design red.

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